Oh, yeah, this will catch on:
COLUMBUS, Ohio (AdAge.com) -- It's a quasi-social-networking site for teens designed to allow them to "express their individuality," yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users "hubsters" -- a twist on hipsters that proves just how painfully uncool it is to try to be cool.
The Hub is where teens can go and register to become 'Hubsters' -- Wal-Mart's ideal of a hipster.