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Opening Arguments

A bad-PR sample(r)

Giant candy company picks on kids' little chocolate company. This will create as much good will as Wal-Mart going into a hissy fit over the Smiley Face logo:

"We don't research how big or small a violator is - we're an equal-opportunity trademark protector," O'Hara wrote me in an e-mail. "We have to be, or we could face losing our trademark."

[. . .]

Cease-and-desist letters from big companies are common, Seltzer said. "It's bullying, and we see an awful lot of bullying from big companies," she said.

Posted in: Current Affairs
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