Giant candy company picks on kids' little chocolate company. This will create as much good will as Wal-Mart going into a hissy fit over the Smiley Face logo:
"We don't research how big or small a violator is - we're an equal-opportunity trademark protector," O'Hara wrote me in an e-mail. "We have to be, or we could face losing our trademark."
[. . .]
Cease-and-desist letters from big companies are common, Seltzer said. "It's bullying, and we see an awful lot of bullying from big companies," she said.