Competition -- gotta love it:
LOS ANGELES (Reuters) — In a bid to reinvigorate lackluster U.S. traffic, Starbucks (SBUX) on Tuesday will introduce an everyday brew called Pike Place Roast and for 30 minutes will hand out free 8-ounce samples.
Free cups of the new coffee, which the company said has a smoother flavor and finish, will be available starting at 9 a.m. at all company-operated stores in the United States.
[. . .]
Traffic in Starbucks' U.S. stores has been slowing in recent months, amid a broad-based economic downturn and stiffer competition from companies such as McDonald's (MCD), which is aggressively targeting the specialty-brewed coffee market that Starbucks helped establish.
I've always like McDonald's coffee. For one thing, they replace it frequently, so you're not in danger of getting something thick and syrupy, as is the case in so many restaurants. If the coffee were just a tad stronger, it would be perfect.
Maybe Starbucks should start selling cheap hamburgers in addition to its hideously overpriced pastries.
Comments
Then we'd have hideously overpriced BURGERS, Leo...!
And yes, I do like MY coffee to sit up and bark at me, but I draw the line when I have to cut a chunk off into my cup with a pair of scissors...!
;)
B.G.