• Twitter
  • Facebook
News-Sentinel.com Your Town. Your Voice.
Opening Arguments

Kicking the bucket

If this isn't blasphemy, then I don't understand the concept of sacred:

What in the name of Colonel Harland Sanders is going on at KFC? The chain built by his secret recipe for fried chicken is about to give equal billing to — gulp — grilled chicken.

Kentucky Fried Chicken customers will be greeted eventually by lighted "Now Grilling" signs, starting in coming weeks in select U.S. cities.

Storefront signs will be altered to promote the new product — called Kentucky Grilled Chicken. Even the brand's ubiquitous chicken buckets will get a makeover, though they will still feature the iconic founder Sanders.

Doug Hasselo, KFC's chief food innovation officer, says, "This is transformational for our brand."

Louisville-based KFC, a subsidiary of Yum Brands Inc., hopes grilled chicken will lure back health-conscious consumers who dropped fried chicken from their diets, or cut back on indulging.

KGC? Col. Sanders is surely rolling over in his grave. Why does "health conscious" mean every menu has to be healthy? A steady diet of fried chicken (or anything, for that matter) would not be the best idea, but having it available for the occasional indulgence doesn't seem to much to ask.

Comments

Bob G.
Tue, 03/25/2008 - 11:19am

Sounds like a Communist plot...but "KGB" has already been taken, I hear.

They can't leave well enough alone, can they?

An occasional indulgence..it's the AMERICAN WAY.

B.G.

tim zank
Tue, 03/25/2008 - 12:42pm

Just their way of trying to stay competetive as the food police work ever closer to curbing your appetite!

Off topic, but thought you all should know: Sunny and 70 here!

Harl Delos
Tue, 03/25/2008 - 12:51pm

Colonel Sanders said they were committing blasphemy LONG ago, by changing from his recipes to something else.

When they introduced their "Extra Crispy" chicken, I agreed with him.

Doug
Tue, 03/25/2008 - 12:57pm

I thought they already had gone so far as to change their name from "Kentucky Fried Chicken" to "KFC" on the theory that having "fried" in the name would turn people off. (As if the grease saturation on their chicken didn't give it away.)

Just an aside, but Lafayette could really use a good fast-food chicken place. We have KFC, but I generally rate those as mediocre-to-poor. Growing up in Richmond, we had a couple of Lee's Famous Recipes that I really liked. In Columbus, Ohio, there was a Sister's fried chicken place that I really liked as well.

Quantcast