Brand-name politics

Arnold Schwarzenegger jumps on the "Let's rebrand the Republican Party" bandwagon:

The answer for GOP presidential candidate John McCain: take a page out of the Schwarzenegger playbook and sell a product that is "counter" to the current GOP brand on issues like global warming, spending and even immigration reform.

But there are already plenty of people who go counter to the GOP brand on those issues. They're called Democrats. I can't claim to know what this country needs, but I'm pretty sure what it doesn't need is one party going by two different names. On the other hand, that would certainly make it easier for Barack Obama to "bring us all together" to "transcend our dividing lines" and "get beyond the old politics." Personally, I don't think John McCain will need all that much persuading to come around to Ahnold's viewpoint.