Happy 20th anniversary, Hoosier Lottery!
Lottery officials say players have won more than $7.2 billion in prizes since the first ticket was sold on Oct. 13, 1989.
That's a lot of money, but all the rich people it created must be in hiding or something so the rest of us won't get jealous.
Maybe you've forgotten the Indianapolis Star study showing that low-income people buy most of the tickets (surprise!), a fact lottery officials are obviously aware of:
The Star analyzed three Hoosier Lottery advertising campaigns in 2007 and 2008 in Marion County, using billboard locations obtained through public records.
The analysis showed the billboards were placed predominantly in lower-income areas.
Comments
(The analysis showed the billboards were placed predominantly in lower-income areas.)
Funny thing about all this branding and marketing...
Most all WHISKEY, BEER, and CIGARETTE billboards were ALSO located in the SAME areas...
Guess that explains SOME of society's problems, hmm?
Would you also suspect that most billboards are located in older neighborhoods because bedroom communities around Indy do not permit them or at least severely restrict them?