This is a long, thoughtful essay about how the Republicans need to deal with the reality of being a party not just of the country club but of Sam's Club. There is a lot both to agree with and disagree with, but the premise seems plausible. Here's the heart of the argument:
Given this political landscape, Republicans face three obvious options. The first is to continue to muddle along with the domestic policy that produced the multi-trillion-dollar Medicaid drug benefit, three years of bloated appropriations bills, and the failed push for private retirement accounts, and hope that social issues and national security concerns are enough to keep the party's majority afloat. A second option is to attempt a return to a purer, more fiscally austere faith, even if it means ceding political power, and wait for the looming entitlement crisis to convince Americans of the wisdom of repealing the New Deal.
The third possibility--and the best, both for the party and the country as a whole--would be to take the "big-government conservatism" vision that George W. Bush and Karl Rove have hinted at but failed to develop, and give it coherence and sustainability. This wouldn't mean an abandonment of small-government objectives, but it would mean recognizing that these objectives--individual initiative, social mobility, economic freedom--seem to be slipping away from many less-well-off Americans, and that serving the interests of these voters means talking about economic insecurity as well as about self-reliance. It would mean recognizing that you can't have an "ownership society" in a nation where too many Americans owe far more than they own. It would mean matching the culture war rhetoric of family values with an economic policy that places the two-parent family--the institution best capable of providing cultural stability and economic security--at the heart of the GOP agenda.