Who are they kidding?
NEW YORK (Reuters) - A leading restaurant association has called for the cancellation of a TV commercial featuring Britney Spears' estranged husband, Kevin Federline, as a failed rap star working in a fast-food eatery.
In a 30-second ad for Nationwide Insurance, Federline is shown dreaming he is a rap star but then snaps out of it to face reality -- he's working at a burger restaurant.
The commercial is due to be aired during the National Football League's Super Bowl championship on Sunday, February 4, advertising's biggest televised sporting event of the year. Last year's Super Bowl drew more than 90 million viewers.
But the National Restaurant Association's Chief Executive Steven Anderson has written to Nationwide saying the ad leaves the impression that working in a restaurant is demeaning and unpleasant and asking the commercial to be dumped.
"An ad such as this would be a strong and a direct insult to the 12.8 million Americans who work in the restaurant industry," wrote Anderson, head of the association that represents 935,000 U.S. restaurants. "Developing creative concepts that accomplish the marketing strategies for a product should not require denigrating another industry."
As we all know, only highly motivated careerists carefully plotting their economic futures show up at the fast-food windows to ask us if we want fries with that. How dare Nationwide Insurance insult them.