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Opening Arguments

Woman trouble

Are women really that dumb? "Oooh, what a pretty package! I must have it, so I will start smoking!"

Sleek packaging, pretty colors and rosy images reach out to female consumers from pages of a magazine. Their allure is not unusual for businesses seeking to attract customers. But in this case, the image portrayed is a mirage and the purchases could be deadly to any woman who doesn't read between the lines.

You see, the product advertised is a brand of cigarettes.

From Vogue to Glamour, Cosmopolitan to Elle

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