Another journalist gets in trouble for sock puppetry, the practice of maintaining both a real blog identity, with which to make primary posts, and a fake one, with which to surreptitiously praise oneself and savage one's enemies:
This incident illustrates both the extent to which the Internet has become a primary forum for public discourse, and the vast opportunities it creates for ethical and professional lapses. But new technology brings no exemption from basic rules of conduct.
It may be cowboy land out here, but even cowboys were expected to behave, and there were good guys and bad guys.
