What typical problem of behavior-modifying education efforts does this campaign typify?
Indiana is among eight states running public service announcements offering personal testimonials about how methamphetamines affect the lives of the users and their families.
The federally funded media blitz targets mainly young adults.
1. People inclined to abuse meth will not notice or follow such testimonials. 2. People who will be horrified by the commercials are not the people inclined to abuse meth.
Oh, well. It's just tax money.
