A pizza chain is no longer calling its large pizza, breadsticks and soda special the Big Ten Bargain after lawyers from the Big Ten Conference complained.
Bloomington-based Pizza Express is changing the name of the combo to the Big Bargain.
I understand about trademarks, really, and why big companies feeled compelled to fight the "little guys" -- if you just let it go, there will be others, and you could end up seeing your brand name turned into a generic, and there go millions of dollars wasted in putting the brand into the public consciousness. But some of the brand harassments are sillier than others and this one is, well, just too cheesy for words.
