If what you've been doing hasn't been working:
After 40 years, the United States' war on drugs has cost $1 trillion and hundreds of thousands of lives, and for what? Drug use is rampant and violence even more brutal and widespread.
Even U.S. drug czar Gil Kerlikowske concedes the strategy hasn't worked.
Then by all means find a way to do it even more:
It's beginning to show up in schools across the country as a new way for kids to get high. It's known as K2, Spice or Mr. Smiley, and it's a synthetic chemical that mimics the effects of marijuana.
But police say it can be much more dangerous, and it's already here.
The substance, billed as herbal incense, has already been outlawed in several countries and at least eight states, including Kansas, Kentucky, Illinois, Georgia, Missouri, Tennessee, Utah and North Dakota.
But in Indiana and Michigan, it remains legal, completely unregulated and widely available under a myriad of names.