Speaking of risky changes:
Wendy's went on the hunt for the perfect burger in an operation that started in 2009 called “Project Gold Hamburger” that aimed to look at every single aspect of the burger and work out exactly what chances could lead them to the perfect burger experience.
This included consulting pickle experts, testing different kinds of onions, lettuce, trying thicker tomatoes and different rations of fat to meat rations. The result is the Dave's “Hot