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Out of focus

Yet another Indiana city is having an identity crisis:

More than once in this space over the years we have described Evansville as a city with an identity crisis. Descriptions of the city have been many and varied — some complimentary, some not. There has been everything from collective complacency to fitness unfriendly, to a big small town and a good place to raise a family.

We recalled this ongoing search for an identity with the recent news that the University of Southern Indiana and the Growth Alliance for Greater Evansville are working together on a survey that might help Evansville find that identity. They are surveying 200 local residents on how they would describe both Evansville and their ideal city. College students are to take a similar survey in the fall.

The purpose of this survey falderal -- bet you guessed is -- is, of course, to give Evansville a "brand" that can be used to create a "strategic focus" for "economic development." Hey, maybe they can take "Room for Dreams" off our hands. People who talk like that will fall for anything.

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