Later this week, Ball State is going to release the results of a behaviorial study it did on what "really takes place during an average person's prime time TV hours." Apparently, this won't mean much to the average viewer, but it will tell advertisers some things they want to know, like do people actually watch commercials. (One-third of commercial breaks are watched all the way through, apparently, but more than half are watched for a minute or less; you might have noticed that a "commercial break" lasts about three minutes these days.)
Let's see, prime time viewing habits. Read the paper or a chapter or two in a book. Fuss with the cats. Talk on the phone. Run and check the Web. Take a bathroom break. Freshen up that coffee or get a snack. Yeah, I'm really paying attention to those commercials.
Do not be intimidated by the link. It is not more type. It is a TV spot. Feel free to leave the room while it is playing.
