Boy, talk about your "good news-bad news" announcements:
Even Burger King is embracing the freshy-changey thing.
In the first of many steps to reinvent itself over the next year, the struggling fast-feeder Friday will announce that it's dethroning the creepy King character — and other wacky, teen-targeting stuff — and refocusing on a customer it had all but forgotten: Mom.
Hallelujah -- they should have dethroned the King a long time ago. Seeing any commercial with him in it never fails to give me the heebiejeebies. Can you imagine some ad agency execs sitting around and talking about how clever and witty the commercials are, completely clueless that they have created the creepiest company mascot in the history of television?
On the other hand, the company is changing more than its image. Somebody else is messing with our tasty food:
In a new ad campaign set to air this weekend, Burger King will nationally roll out the California Whopper on Monday, made with what's arguably the gastronomic trend of 2011: guacamole. In a serious image twist, the entire commercial shows only the sights and sounds of the fresh ingredients being washed, sliced and diced. There are no words, just pulsating music.
Industry experts say the move may be Burger King's best bet of giving Ronald McDonald any hint of competition. In a world where Cheesecake Factory now has a low-cal menu and even Sizzler touts the freshness of its grub, Burger King is latching onto the all-critical fresh-and-healthy-food factor.
A California Whopper with guacamole? Dear God, what a looming disaster.
Comments
The King always freaked me out as well. I rarely go to Burger King...but I may have to give them a little business now to encourage them to keep the King in hiding!