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Opening Arguments

Ho, ho, ho

Oh, my goodness! Is it July already? And I haven't even started looking for a tree:

It's Christmas in July at Sears Holdings Corp.

On Sunday, while most of America was recovering from Fourth of July fireworks and cookouts, the Hoffman Estates-based retailer launched an online boutique called Christmas Lane at Sears.com and Kmart.com. It also set up Christmas decor shops at 372 Sears stores, including one at Woodfield mall in Schaumburg.

Sears typically waits until Nov. 1 to unveil its holiday merchandise, said Sears spokeswoman Natalie Norris-Howser. But with the recession putting a crimp in spending, the retailer is hoping to attract holiday shoppers early.

My mother probably wouldn't have found this the least bit horrifying. She usually had her Christmas shopping all done by this time.


Bob G.
Fri, 07/10/2009 - 10:44am

Used to be a time when the advent of the Christmas season was marked by the arrival in the mail of the yearly SEARS WISH BOOK!

Now THAT was worth the wait.


Fri, 07/10/2009 - 5:58pm

The Sears catalog was especially useful in my Uncle Ken's outhouse back on the farm in West (by Gawd) Virginia.