Has anybody ever gotten more out of brief moments at sporting events than milk producers through the Indianapolis 500? (Possible exception: the "I'm going to Disneyland" crap at the end of Super Bowls.) This year, Hooser Ag Today even trots out an "Indianapolis Motor Speedway historian" to tell us happened that one fateful year when an Indy winner balked and didn't drink his milk:
The importance of the milk provided by the American Dairy Association of Indiana became clear in 1993. That year, winner Emerson Fitipaldi initially refused the drink, opting for an alternative. Davidson recalled, “I'll never forget the instant booing. And I remember how it struck me, and it struck hundreds of thousands of people the same way, because he was roundly booed. And he never got over that. Fitipaldi undoubtedly was one of the most popular drivers at the track, and it all changed in about five seconds. It was never the same after that, and really I think his career just made a major switch right at that moment.
Why, refusing that one glass of milk absolutely ruined the man. Put his career right in the toilet. It was all over in just five seconds! And it was only right. How dare he! Turning down milk! Who couldn't have predicted how the fans would react?
My mother, bless her soul, sort of fell down on the job in that respect. When I resisted my milk, she told me it would make me big and strong. The clear implication was that not drinking the stuff would make me small and weak, but she never actually came out and said that. And she never, ever -- not once -- said that turning down a glass of milk