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Opening Arguments

Perfection, black, to go

Granted, the quality of the product and the service may have deteriorated at Starbucks. It can happen to any company. But their solution is to promise perfection?

A day after shutting down most of its U.S. shops for three hours to retrain baristas on espresso basics, Starbucks is welcoming customers back Wednesday with a new promise posted in stores: "Your drink should be perfect, every time. If not, let us know and we'll make it right."

I stop in occasionally, but I've avoided the Starbucks habit. Why pay $3 or $4 a cup for something I can make just as strong myself? You know the best cup of coffee? The next one. (Based on a very old joke with a much more vulgar ending. Think how you cool a cup of coffee.)