Nov. 28 (Bloomberg) -- Starbucks Corp. has started selling a specialty coffee that costs $7 for a 16-ounce “grande” cup, making it the company’s priciest brew, as customers demand more premium products.
The Costa Rica Finca Palmilera coffee costs $40 for a half- pound bag and $6 for a 12-ounce “tall” cup, Lisa Passe, a Starbucks spokeswoman, said in an e-mail. It’s made from a rare, difficult-to-grow varietal called Geisha. The new coffee is available at only 46 locations in the U.S. Northwest with expensive Clover brewing machines.
On the other hand, shares of the company's stock are up 9.1 percent this year so far, so what do I know? Guess we haven't run out of self-indulgent idiots who "demand more premium products." Tell you what, Starbucks, have the coffee served to me by a Geisha, and maybe it'll be worth $7 to me. Gotta do something for that Hooters withdrawal.