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The new Macy's parade

One way you can tell you live in Fort Wayne instead of Chicago. Here, we note coming of Macy's with tearful reminiscences about the passing of the L.S. Ayre's era. There, they take to the streets:

Protesters marched, carried signs and called for a boycott Saturday because their beloved Marshall Field's store, the shopper's magnet on State Street for more than a century, had been replaced by a New York icon — Macy's.

"Hell No. Not My Dough" and "Macy's Is Just Wal-Mart with Pretension," read some of the signs carried by demonstrators, who also toted Field's signature green shopping bags.

The store is one of about 400 properties nationwide being converted to the Macy's nameplate by Federated Department Stores Inc., which acquired them when it bought May Department Stores Co. last year.

But unlike most of them, the big Marshall Field's store had amassed generations worth of loyalty.

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