If you thought nothing could be more annoying than Internet pop-up ads:
TAMPA - That hallmark of Internet life - the pop-up ad - may be coming to a TV screen near you.
Cable and satellite TV companies serving the Tampa Bay area have begun experimenting with onscreen features and advertising that are more interactive and, they argue, helpful for TV viewers and clients.
"More interactive?" That means you will have to click something on your remote to get rid of the things. "Helpful" for TV viewers? No, you've just been using TiVo to skip the ads, and that can't be tolerated. Love this:
Still, not all cable companies are sold on pop-up ads.
"We tried this in test markets and, frankly, it was not well-received," said Michael Thompson, director of marketing for Knology Inc. cable systems, which provides cable in parts of Pinellas County.
Now, there's a shock. I see this never-ending struggle in our future. We keep figuring out how to avoid annoying, intrusive ads in every area of our lives, and they keep coming up with ever more clever ways of bombarding us with them.
