I suspect this is right, so let's have no Twinkie panics, no Ding Dong withdrawal symptions, no Wonder Bread riots:
Hostess Brands, the maker of the iconic Twinkies snack cakes, may find a buyer when it heads to bankruptcy court today to liquidate the 82-year-old company, the company’s CEO says.
“I think we’ll find buyers,” CEO Gregory F. Rayburn told ABC News on Sunday. ”A few have surfaced already since Friday expressing interest in the brand to acquire them.”
Con Agra and Flowers Foods are among the companies that have expressed interest in Hostess, but Mexican company El Grupo Bimbo may have an edge, the Christian Science Monitor reported Saturday. Grupo Bimbo, headed by Mexican billionaire Daniel Servitje Montull, is the largest bread-baking company in the world.
Twinkies will survive if, 1) some smart entrepreneur decides there is a market for them and, 2) believes there is a way to make a reasonable profit out of serving that market. The "reasonable profit" part is Economics 101 but apparently beyond the grasp of union members who struck themselves right out of a job. And if Twinkies do go away, that's OK, too. Ain't never gonna be a shortage of junk food to satisfy the most discerning palates.
