Don't know how I got so lucky, but I happened to catch the beginnings of two of those half-hour infomercials on WANE-TV yesterday (at least we know the local TV networks still take that "day of rest" stuff seriously). At the beginning of each of them was a text advisory something to the effect of, "This is a paid advertisement, and the endorsement of WANE-TV should not be implied." Or inferred, either, I'm guessing.