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Phony baloney

Those gourmet hamburgers in the Red Robin commercials always looked good -- until I found out they cost $10 each. That's insane, I think -- I'll stick with the Thickburger. Now, there's this:

Chef James Locascio, of Rittenhouse Square's Barclay Prime, created Philadelphia's "haute" cheesesteak, an upscale version of the sandwich that includes butter poached lobster and shaved truffles.

"It's every ingredient you want to try in a lifetime in one," said Locascio.

Still, that kind of lavishness doesn't come cheap. For one cheesesteak, expect to pay $100. That is nearly 15 times more than the original.

"We made sure we had the best beef we could find, the best lobster and the right cheese," explains Locascio.

If it's delivered right to my front door by a naked Elisha Cuthbert, maybe I'll go as high as $50. And what in the world are truffles and "butter poached lobster" doing on an honest American sandwich like the cheesesteak anyway? Yes, I'll have a bologna and cheese, please, and could you make the cheese camembert?

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