I remember alerting you when Scotland challenged Fort Wayne's "Room for Dreams" as the greatest marketing slogan of all time, by spending $250,000 to come up with "Welcome to Scotland." Now there's another contender:
After 13 months of planning, the previously unknown Coastal Vision 3000 Committee unveiled a plan to unify and strengthen the identity of Okaloosa, Walton, Bay and Gulf counties. Committee chairman Buddy Runnels presented the committee's proposal for “The Beach” at the Feb. 6 Walton Area Chamber's Power of Business luncheon at the Sandestin Golf and Beach Resort.
Thirteen months. "The Beach." I can see it now for northeast Indiana: "The Lakes."
