Fort Wayne Community Schools has unveiled its new logo. Created by the Asher Agency, it is "not intended to be a literal depiction of anything specific, but instead symbolizes FWCS' position as a strong, progressive school system. That being said, the logo -- with four bars in green, orange, brown and blue and the district's initials -- may remind people of books, the buildings in an urban landscape or pillars of success." To me, they just look like geometric shapes. It's an attractive enough logo, but if "is not intended to be a literal depiction of anything," what's the point?
The previous logo is, admittedly old-fashioned looking, but, with its lamp of knowledge, it at least did stand for something. Maybe I'm just an old fuddy-duddy who likes the old logo because I've seen it for so long and gotten used to it. But I have to agree with Mitch Harper:
As an educational institution, it is probably right and proper that it have a logo that ties together all the disparate functions across the school district. Certainly, its current logo is dated and lacks the graphic strength a good logo should possess.
On the other hand, unless Fort Wayne Community Schools is also undertaking steps to truly rebrand, the new logo may be seen as appearance of change and not symbolizing the substance of change.
Seems more symbolism than substance to me. What do you think?
