Another one bites the dust. Gourmet, the nation's oldest food magazine, has had a significant advertising decline and will stop publishing after the November edition:
As many of you know, Gourmet's subtitle is “The Magazine of Good Living.” Mrs. Montant had worked at the magazine under the original owner, Earle R. MacAusland. Mrs Montant was loyal to Mr. MacAusland's mission and often reminded us what “Good Living” really meant.
She'd often tell us that Good Living did indeed involve trips to fabulous country houses and seaside villas. Of course, it involved fabulous croissants in Paris and truffles in Italy she'd tell us. But, more importantly, she reminded us that Good Living could be found in the simplest things, such as a perfect cup of tea served in a beautiful bone china tea cup. She'd often tell us that Good Living didn't have to involve a lot of money or travel to far flung places. It really just involved an appreciation for the littlest things right here at home.
I'm more of a Taste of Home kind of person, but when I occasionally took a look at Gourmet, I'd find those Good Living "appreciation of the little things" touches. Guess I'll have to pick up a copy of Bon Appétit when I want to escape the mundane. If the advertising tumult can scuttle a specialty magazine of Gourmet's caliber, no publication is safe. (I read elsewhere that it still had a million subscribers.)
