The cavemen from the Geico commercials are debuting in their ABC half-hour comedy series in October. But don't worry -- it won't be about race:
There was no intention to have the Cro-Magnons represent any minority group, said his colleague, Josh Gordon.
[. . .]
"I think it's really a show about acclimation more than anything, and that's something that everybody deals with, doesn't matter whether you are a minority or not," producer Joe Lawson said.
On the other hand, it's hard not to think about that aspect:
Schiff and fellow producers responded to reporters' questions about the series, many of them focusing on parallels between the cavemen and black stereotypes and the pitfalls of turning an ad into a series.
The caveman commercials were entertaining at first, but have worn awfully thin. "Tiresome" is the word that comes to mind to describe the series. Do a remake of "Mr. Ed" with one of the Budweiser Clydesdales, and I might watch it, but this? I got over my need for acclimation lectures a long time ago.
