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Opening Arguments

Magazine wreck

"Misery loves company" department:


NEW YORK (AP) - U.S. magazine sales fell nearly 10% in the first half of 2012, a troubling sign for print publishers that suggests Americans are still being careful about discretionary spending.

Actually, I take no pleasure in the news. What was the AP thinking, I wonder? "Careful about discretionary spending"? Gee, think the, oh, you know, digital revolution might be a small factor?

Here's the list of top-25-in-circulation magazines and their percentage of loss. What's interesting is the  handful of titles that actually gained circulation -- Family Circle, Food Network Magazine, Woman's Day and Life & Style Weekly. Pattern there, huh?

Oh, and not a single news magazine in the top 25. Ouch.