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Opening Arguments

Lame, oh

Sure beats "Room for Dreams," huh?

Kentucky's current slogan is "Unbridled Spirit," but two creative advertising professionals don't think that quite sums up what's so great about the state. Their idea for a new slogan: "Kentucky Kicks Ass," NPR reports. Griffin VanMeter and Whit Hiler, both Kentucky natives, explain in a video making their case that if you Google "Unbridled Spirit," what you get is a link for "horseback riding lessons—in San Antonio." It's a "lame-ass tagline," VanMeter declares.

Lame-ass. Nope. I think we got that one covered. Maybe we could be the Whup-Ass Summit City.

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