Couch potatoes, arise! Er, make that, "Sit! Stay!"
Burger King, the No. 2 burger chain, has quietly begun testing home delivery of its burgers, fries and other sandwiches since fall at four of its restaurants in the greater Washington, D.C., area, with an eye on expanding beyond that.
Should home delivery catch on for the burger giants — as it has for the pizza kingpins — it could be an industry changer. But it runs counter to long-held consumer perception that fast-food burgers and fries travel poorly — and don't warm up well in the microwave.
Look, it's not just "consumer perception" that burgers and fries travel poorly and don't warm up well in the microwave. Why do you think all those fries get eaten in the car on the way home? Pizza is great for home delivery not just because it nukes wonderfully but because it's also quite tasty cold. It's not called the magic food for nothing. Even stuff I wouldn't ordinarily eat, such as olives, tastes OK on a pizza.
If you want real variety in food delivery, try Waiter on the Way. It's not something to do every day, but at least one or two of your favorite restaurants must be on the list of more than 100 the outfit will pick up from. The cost is whatever your order is plus a $5.25 delivery fee.
