When thinking about Oprah Winfrey's approach to the metaphsyical, writes Indiana Unviversity professor Kathryn Lofton, it's important to make a distinction between religion and spirituality:
The only way religion or religious belief works for Oprah is if it is carefully coordinated with capitalist pleasure. Thus, the turn to 'spirituality' -- the non-dogmatic dogma that encourages an ambiguous theism alongside an exuberant consumerism," Lofton said.
In Winfrey's view, Buddhism isn't about meditation and renunciation, it's about beaded bracelets and fragrant incense. "Christianity isn't about Christ's apocalyptic visions or the memorization of creeds, it's about a friendly guy named Jesus and his egalitarian message. As long as you can spend, feel good about yourself and look good, your religious belief will be tolerated on Planet O. The religion of Oprah is the incorporated faith of late-capitalist America," Lofton said.
Spend and feel good. Works for me.
