If this isn't blasphemy, then I don't understand the concept of sacred:
What in the name of Colonel Harland Sanders is going on at KFC? The chain built by his secret recipe for fried chicken is about to give equal billing to — gulp — grilled chicken.
Kentucky Fried Chicken customers will be greeted eventually by lighted "Now Grilling" signs, starting in coming weeks in select U.S. cities.
Storefront signs will be altered to promote the new product — called Kentucky Grilled Chicken. Even the brand's ubiquitous chicken buckets will get a makeover, though they will still feature the iconic founder Sanders.
Doug Hasselo, KFC's chief food innovation officer, says, "This is transformational for our brand."
Louisville-based KFC, a subsidiary of Yum Brands Inc., hopes grilled chicken will lure back health-conscious consumers who dropped fried chicken from their diets, or cut back on indulging.
KGC? Col. Sanders is surely rolling over in his grave. Why does "health conscious" mean every menu has to be healthy? A steady diet of fried chicken (or anything, for that matter) would not be the best idea, but having it available for the occasional indulgence doesn't seem to much to ask.
