I'm not sure if I like this or not:
BBB of Northern Indiana will introduce the ratings/letter grade system on Feb. 1 to the northern Indiana community.
The new ratings system, adopted by all BBBs in the United States and Canada, is one more step in our branding strategy. When consumers search reports on companies, they will no longer see just “Satisfactory” or “Unsatisfactory.” It will be a letter grade, A+ through F.