Trying to make "the shopping experience" appealing to men:
Willa Gillispie, a Jeffersonville woman who recently became a vendor for Silpada Jewelry, was thinking about Black Friday crowds and how many men spend the day avoiding stores.
So, she decided to come up with a shopping day for men. She calls it Black Monday.
“Men usually don't like to shop, so we thought we would put everything in one place and make it easy for them,” Gillispie said.